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Canadian Veterinary Medical Association (CVMA) National Campaign

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Canadian Veterinary Medical Association (CVMA) National Campaign

This project was designed in collaboration with the team at inMotion Ottawa. For this project, we were tasked with designing a campaign informing Canadian veterinarians of the benefits, activities and resources they would receive if they were to become a member of CVMA.


The Creative Process

All projects start with extensive research into the client and the audience. From there, we decide what outcome we want to achieve. It is essential to understand the messaging from the client’s perspective first. What conclusions do we want them to come to, what emotions do we want them to feel, and what actions do we want them to take?

In the case of CVMA, the audience was the prospective members. We wanted them to have confidence that CVMA understands their needs and the important, sometimes challenging, role they play in the lives of the animals they treat. We wanted them to feel they could trust CVMA to be their voice in the community and get them the support they need. Just like they are the voice for their patience who cannot advocate for themselves.

 

The Campaign

YOU SPEAK FOR THOSE WHO CANNOT SPEAK, AND WE SPEAK FOR YOU