About the Client and Project Background
Originally Holm & Company, Humani is a modern-thinking team of HR professionals. They are passionate about helping small and medium-sized businesses with their People and Culture
They came to me while they were in the process of changing their name to Humani HR and updating their brand to represent the growth of their company and team. They wanted their clients to know that by working with them, they were assigned a dedicated business partner who would get to know them and their business. They needed a professional, light-hearted video to introduce these changes to their clientele, as well as new branded marketing assets.
Deliverables:
Re-brand introduction video
Powerpoint template
Letterhead design
Key Message
We take the pain out of HR. We will focus on your people & culture, so you can focus on your business.
Audience
Target Audience
Small-medium sized businesses. Tech start-ups who are in GROWTH mode.
Desired Response
“My business is growing and we finally have a full team. We need someone to help us with our HR needs, but can’t afford to bring someone on full-time. This looks like a team of professionals with the skills and knowledge to help. Humani HR looks friendly and approachable. I believe they will care about the people and cultures of my company. They focus on the needs of startups like us and their business model of fractional HR support makes them very affordable.
This will alleviate the stress of having to deal with HR issues alone or having to consider hiring a full HR team in-house. I will feel relief in having a competent team to help me with this important side of my business so I can focus on other areas of growth.”
I want to learn more - Call to action: Website
I want to connect with them to ask questions - Call to action: Email/Social Media (LinkedIn)
I want to see reviews and know who their clients are - Call to action: Website/Social media
